Eight-performance weeks realize the greatest potential.
Adding performances only adds increasingly unpopular time slots.
Artistic Directors should direct half the season.
For half a season, you have no artistic director, but still you have art. So why have an AD?
More seats equals higher potential.
“The difference between 600 seats and 800 seats is 200 lousy seats.” (Eddie Gilbert)
We mailed 50,000 year-end appeals to increase contributed income.
Mailings don’t bring in donations. Relationship building does. Disciplined mission fulfillment does.
100% of our board gives.
They’d better, but wouldn’t you rather get thousands to give because of your company’s indispensability?
We pay performers a stipend or not at all.
Professional theatre companies pay everyone a real on-the-books wage. Local performers are great ambassadors for your company. The positive financial ROI in local artists is greater than any gala (and it’s ethical, too).