- Eight-performance weeks realize the greatest potential.
- Adding performances only adds increasingly unpopular time slots.
- Artistic Directors should direct half the season.
- For half a season, you have no artistic director, but still you have art. So why have an AD?
- More seats equals higher potential.
- “The difference between 600 seats and 800 seats is 200 lousy seats.” (Eddie Gilbert)
- We mailed 50,000 year-end appeals to increase contributed income.
- Mailings don’t bring in donations. Relationship building does. Disciplined mission fulfillment does.
- 100% of our board gives.
- They’d better, but wouldn’t you rather get thousands to give because of your company’s indispensability?
- We pay performers a stipend or not at all.
- Professional theatre companies pay everyone a real on-the-books wage. Local performers are great ambassadors for your company. The positive financial ROI in local artists is greater than any gala (and it’s ethical, too).
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