Disinterested Advocacy: When Issues Become Global, the Pool for Support Grows Exponentially

Women’s issues are not about women.  Race issues are not about people of color.

And when Mars attacks Oklahoma, the issues will not be about Oklahoma.

I visited a domestic abuse nonprofit.  They do great work, but are ghettoized by donors as a “women’s issue” charity.  The executive director wondered how they might be able to globalize the cause (and increase revenues).

“Domestic abuse is a societal problem,” she complained.  “And I worry that without some men providing disinterested advocacy, we’ll only attract women donors.”

But every time she interviewed qualified men for marketing or development positions (and they’d graduate to a final 10-on-1 group interview), the staff and board balked.  “Just not a good fit,” they’d euphemize.  And they’d recommend another qualified woman.

Is your charity’s issue exclusively yours?  If not, how are you communicating that?

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