Market Collusion: For Nonprofit Theater Organizations, It’s a Discipline That Works

chocolates

Many nonprofit theater board members feel isolated.  They’re told (or they conclude) that the only company that matters is the one for which they’ve chosen to spend their money, time, and expertise.  Board members don’t have the time to discuss extra-organizational collaboration when the basement is flooded and the auditorium is only half-full and, oh yes, they have careers and families and other interests.

Collude. Your market is begging you to collude.  Don’t guess what your competition is up to; collude and be part of the regional success.

Get together with other board members regularly.  Require artistic directors to openly discuss their programming with each other.  Oblige your organization to differentiate.

Think shopping mall, not stand-alone.

Chamber of commerce, not pop-ups.

Constellations, not stars.

Healthy arts communities are like boxes of chocolates, not bunches of grapes.  Collude.

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