Subscription Season Tickets, Packages [“Subscription” = “Newspaper” = “Dying Industry”] Audience Fans, Partners [Audiences hear, fans root, partners invest] Watch Participate, Enjoy, Love [See “Audience”] Us, we It, the [“We” requires “They”] “Play a part” [Any non-cutesy non-cliche] Spectacular, incredible, fabulous, gifted, talented, great, wonderful, delightful, fantastic, poignant, moving [Overused and does not describe the event – unless literally (big 3-ring circuses, for example, are spectacular); it also insults readers by dictating how they should feel] Witty Funny, hilarious [“Witty” makes some feel as though the work is above their intellectual pay grade] “Lost Ticket Insurance” [No one cares] Engage, enlighten, educate Brighten, connect, involve [see “Witty”] “Something for Everyone” [Never use this phrase. What your organization does is NOT for everyone; therefore, it’s a lie. It also implies that your organization is profit-seeking. Who would donate to McDonald’s?]
Good, thank you, wish I could say I haven’t used ANY of those words or phrases in the last year but . . . and as soon as we banish them from our vocabulary, up shoots another word we become fond of and that takes over. And I guarantee you’re going to get tired of “participate” really soon!