For Arts Charities, Everything Powerful Stems from a Great Mission…Including a Great Mission Statement

Mission Statement

Many arts organizations craft mission statements that promote activities, art, and excellence.  Unfortunately, those things are irrelevant.

“[Theater] presents engaging dramatic work that celebrates the intimate relationship among artist, audience and language.”

That’s not a mission statement.  No surprise: that theater died.

A mission is the unspeakable acme of a societal obligation.  A mission statement expresses that mission, the product of an organizational manifesto, as best it can.

“[Company’s] mission is to create theatre so strikingly original in form, content or both, that it instills in young people an enduring awe, love and respect for the medium, thus preserving imagination and wonder, those hallmarks of childhood which are the keys to the future.”

See the difference? This mission statement discusses the mission’s impact – “preserving imagination and wonder” – as a crucial need.  That’s a supportable argument.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s

%d bloggers like this: