There’s Not An App for That

I want to donate to your theatre, not your CRM

There are an endless number of costly, effective CRM systems for the arts.  One costs hundreds of thousands of dollars and it’s superb at what it does.

One might say, “It had better be.”

Before that expensive, expansive piece of software, there were others.  Some great at some things, some at others.

Not one of these pieces of software ever raised a dime.  People do that.

Not one of these pieces of software ever performed, exhibited, or created a compelling artistic experience.  People do that.

Not one of these pieces of software ever governed, advocated, cajoled, or counseled. People do that.

Before CRMs that cost various ulnae, fibulae, and tibiae, there were inexpensive off-the-shelf database software solutions.

Before that, we did it all on paper.

Millions attended.  Millions still do.

And the best relationships are still person-to-person.

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One response

  1. When I was the Director of Development at the JCC of San Francisco twenty years ago, and we started a capital campaign which ultimately raised $85 million, we did the first $48 million with an excel spreadsheet. It was all about people talking to people and telling a story. Sharing their excitement and engagement with peers.

    It is simple but imperative. People give money to people.

    Liked by 1 person

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