Tag Archives: Information Technology

The Paradox of Simplicity: Success Begins with Better, Not More

einstein-counting-on-fingers

There’s a saying that every weapon that’s been invented has been used.  Or will be.

Similarly, every technological advance of the last 30 years has been used.  Or will be.

More avenues of communication. More personalized offers.  More database data.  More news.  More marketing.  More music.  More art.  More words.

Not “better.”  “More.”

This is not code for “I’m old and yearn for a simpler time.”  I’m not and I don’t.  What I yearn for is a better time.

Regardless of how many ways key information is dispersed, some folks just don’t consume it.  And that’s on you.

I should know.  You may be engaging with this post (and thank you), but others who could, don’t.  And that’s on me.

A blown basketball pass is the passer’s fault.   But a bad pass isn’t solved with throwing more basketballs.

There’s Not An App for That

I want to donate to your theatre, not your CRM

There are an endless number of costly, effective CRM systems for the arts.  One costs hundreds of thousands of dollars and it’s superb at what it does.

One might say, “It had better be.”

Before that expensive, expansive piece of software, there were others.  Some great at some things, some at others.

Not one of these pieces of software ever raised a dime.  People do that.

Not one of these pieces of software ever performed, exhibited, or created a compelling artistic experience.  People do that.

Not one of these pieces of software ever governed, advocated, cajoled, or counseled. People do that.

Before CRMs that cost various ulnae, fibulae, and tibiae, there were inexpensive off-the-shelf database software solutions.

Before that, we did it all on paper.

Millions attended.  Millions still do.

And the best relationships are still person-to-person.