Tag Archives: language

How You Can Solve Diversity With Your Nonprofit Arts Organization!

race

You can’t.

Arts organizations challenge, reflect, and engage.  They don’t solve.

And remember, race is only one small bit of cultural diversity, not all of them.  Just as the opposite of love isn’t “hate,” but “indifference;” the opposite of diverse isn’t “white,” but “homogeneous.”

I read a political blog recently about the Democratic Party presidential race.  What troubled me were these words:

“What I’m crossing my fingers for is that in ten years or so we’ll get… a young,
charismatic democratic socialist who runs for president. (Preferably this
candidate would be a woman or a non-white person or, ideally, both.)”

Isn’t that parenthetical statement just as intolerant as one where “not” had been inserted after “would?”

Diversity isn’t only about race or gender or any of myriad other categories.  It’s about power, shared equally, with specific impact.

Ils pétent plus haut que leur cul. Marketing Intellectual Pursuits to an Anti-Intellectual Public, Right-Cheer In These You-Nited States of Murrica

Shakespeare Marx

In the arts, we want to attract more people. Or do we just want more us?

We’re asked to produce vision, impact, and engagement.  We embrace entertainment, but only if it’s at a 120+ IQ level.  Even abject silliness on stage is only acceptable if it’s “smart.”

Case in point:  the brilliantly entertaining, best-people-in-the-world-to-hang-out-with, fucking funny Reduced Shakespeare Company.

When another company produces an RSC script, they almost apologize in their marketing:

RSC: “it’s not the length of your history that matters – it’s what you’ve done with it!”

Other: “Between the rampant nationalism and the recent election, we think it more vital than ever for us to show we’re capable of laughing at ourselves. It, too, is part of the healing.”

Populism in the arts is an open path to success.  Risk being fucking funny, not drolly meaningful.

Growth – Please retire the following phrase…

next level

The following phrase should be banished, at least in nonprofit arts organizations:  “Taking Our Organization to the Next Level.”  To be blunt, it’s an empty goal, often undefined and misleading, and let’s face it, profoundly stupid.

Consider asking the next person who uses it, “Why would you?”

Then ask, “Are you planning on changing the way you do business?”  Then ask for a definition of “next level.”  Then ask what has kept the organization from achieving that already.

Are they rationalizing a way to do what they’ve always done, only harder, and somehow experiencing growth?

Growth is usually defined as increased depth or breadth (rarely both).  Forcefully choose goals with great specificity.  Make your choice obvious; don’t aim for subtlety.

When troubled potential constituents notice no change, they will offer no path to growth.

Why would they?

Nonprofit Arts Leaders: 137 Powerful Verbs for your Mission or Programs – Instead of Hyperbolic or Aspirational Adjectives. (Boring Headline, Yes?)

Verb

Accelerate

Achieve

Acquire

Advance

Advise

Advocate

Align

Amplify

Analyze

Arbitrate

Assemble

Assess

Attain

Audit

Award

Boost

Build

Calculate

Campaign

Capitalize

Chart

Clarify

Coach

Complete

Compose

Conserve

Consolidate

Consult

Convert

Convey

Convince

Coordinate

Correspond

Counsel

Create

Cultivate

Customize

Decrease

Deduct

Define

Delegate

Deliver

Demonstrate

Design

Develop

Devise

Diagnose

Discover

Document

Earn

Educate

Enable

Enforce

Engineer

Enhance

Ensure

Establish

Evaluate

Examine

Exceed

Execute

Explore

Facilitate

Forecast

Forge

Formulate

Foster

Further

Gain

Generate

Guide

Identify

Illustrate

Implement

Improve

Incorporate

Influence

Inform

Initiate

Inspect

Inspire

Integrate

Interpret

Introduce

Investigate

Launch

Lift

Lobby

Maximize

Measure

Mentor

Merge

Mobilize

Modify

Monitor

Motivate

Navigate

Negotiate

Orchestrate

Organize

Overhaul

Partner

Persuade

Pioneer

Plan

Produce

Program

Promote

Qualify

Quantify

Reconcile

Recruit

Reduce

Refine

Replace

Resolve

Revamp

Review

Scrutinize

Shape

Simplify

Stimulate

Strengthen

Succeed

Supervise

Surpass

Survey

Sustain

Target

Teach

Track

Train

Transform

Unite

Update

Verify

Yield