Tag Archives: public relations

«Not being noticed or known by our busy community» How to Deal with the Concentric Circles of Acclaim

spiral

You’re sitting in the middle of a tornado of activity that feels, well, loud.  You spend time and energy with a cadre of equally incentivized artists creating a gallery show, a play, or an exhibit.

Then you go next door and put up a poster.  You hear, “Oh, when’s that happening?”

Then you invite an artist and he forgets to come until after it closes.

Then you invite your doctor and she says, “What’s that?”

Eric Rubio of the Wheaton College Artist Series of Wheaton, Illinois gave us this issue for August.  People working within arts organizations feel the tornado, but just a thought process away, others are ignorant.

PR isn’t an accidental occurrence.  Good PR assumes readers know nothing about the newsworthy piece.  Groundswells of guerrilla marketing techniques may be the answer to your indispensability factor.

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Ils pétent plus haut que leur cul. Marketing Intellectual Pursuits to an Anti-Intellectual Public, Right-Cheer In These You-Nited States of Murrica

Shakespeare Marx

In the arts, we want to attract more people. Or do we just want more us?

We’re asked to produce vision, impact, and engagement.  We embrace entertainment, but only if it’s at a 120+ IQ level.  Even abject silliness on stage is only acceptable if it’s “smart.”

Case in point:  the brilliantly entertaining, best-people-in-the-world-to-hang-out-with, fucking funny Reduced Shakespeare Company.

When another company produces an RSC script, they almost apologize in their marketing:

RSC: “it’s not the length of your history that matters – it’s what you’ve done with it!”

Other: “Between the rampant nationalism and the recent election, we think it more vital than ever for us to show we’re capable of laughing at ourselves. It, too, is part of the healing.”

Populism in the arts is an open path to success.  Risk being fucking funny, not drolly meaningful.

Marketing the Arts, the Play-Doh® Fun Factory, and Marketman©

Marketman“Have a response to ‘If it’s a hit, it’s the art.  If it’s a bomb, it’s the marketing.’
It’ll keep you off death row.”
– Marketman©

Artistic events evolve.  The elements may be eons old, but the results continue to change.  With the squeeze of a contraption, like Play-Doh® in a Fun Factory, necessarily comes a different product.  Different from the time before.  Different from the next time.

This is a job for Marketman©, a copyrighted portion of this publication.  Marketman© (not necessarily male) is your company’s Sea Gal/Jay Carney/Don Draper/Rob Petrie.  Marketman© is charged with the task of launching a product to market, eliminating it, subsequently launching a new product.

Marketman© sells art, not tickets.  There is no lasting inventory, like month-old sodas on the shelf, when the new product is introduced.

Here.  Maybe this’ll help.

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