“Have a response to ‘If it’s a hit, it’s the art.  If it’s a bomb, it’s the marketing.’
It’ll keep you off death row.”
– Marketman©

Artistic events evolve.  The elements may be eons old, but the results continue to change.  With the squeeze of a contraption, like Play-Doh® in a Fun Factory, necessarily comes a different product.  Different from the time before.  Different from the next time.

This is a job for Marketman©, a copyrighted portion of this publication.  Marketman© (not necessarily male) is your company’s Sea Gal/Jay Carney/Don Draper/Rob Petrie.  Marketman© is charged with the task of launching a product to market, eliminating it, subsequently launching a new product.

Marketman© sells art, not tickets.  There is no lasting inventory, like month-old sodas on the shelf, when the new product is introduced.

Here.  Maybe this’ll help.